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      <image:title>Insights - Incorporating a Naïve Bayes Classifier in a Choice Simulator - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Incorporating a Naïve Bayes Classifier in a Choice Simulator - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Incorporating a Naïve Bayes Classifier in a Choice Simulator - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Incorporating a Naïve Bayes Classifier in a Choice Simulator - Make it stand out</image:title>
      <image:caption>Naïve Bayes classifier schematic. Conditional probabilities are read from the frequency table above. Each column’s three values are multiplied together (the naïve independence step) to yield the joint likelihood. The posterior is prior × joint likelihood, normalized to sum to one.</image:caption>
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      <image:title>Insights - Design Strategies for Pharma Demand Assessment - Make it stand out</image:title>
      <image:caption>Delinking attribute preference measurement from product uptake</image:caption>
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      <image:title>Insights - Design Strategies for Pharma Demand Assessment - Make it stand out</image:title>
      <image:caption>Decision tree to select optimal research design</image:caption>
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      <image:title>Insights - When the Correction Becomes the Problem - Make it stand out</image:title>
      <image:caption>Flattening of points in space</image:caption>
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      <image:title>Insights - When the Correction Becomes the Problem - Make it stand out</image:title>
      <image:caption>Loss of distinct clusters</image:caption>
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      <image:title>Insights - Choice Modeling in Pharmaceutical Marketing: A Precise Tool, Imprecisely Applied - Make it stand out</image:title>
      <image:caption>Figure 1: How conjoint and choice models differ in task design and output</image:caption>
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      <image:title>Insights - Choice Modeling in Pharmaceutical Marketing: A Precise Tool, Imprecisely Applied - Make it stand out</image:title>
      <image:caption>Figure 2: Postlaunch share shifts and source of volume — where does the extension draw its patients?</image:caption>
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      <image:title>Insights - Choice Modeling in Pharmaceutical Marketing: A Precise Tool, Imprecisely Applied - Make it stand out</image:title>
      <image:caption>Figure 3: The integrated choice model — a one-directional cascade from payer to physician to patient</image:caption>
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      <image:title>Insights - Quantifying Payer Decisions: A Structured Approach to a “Small Sample” World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Neither source is the benchmark — both carry design assumptions that shape the estimate.</image:caption>
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      <image:title>Insights - Demand Assessment with HCP and Patient Samples: A 2026 Perspective - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Latent Cluster Modeling – An Intuitive Overview - Make it stand out</image:title>
      <image:caption>Indicators vs. Covariates</image:caption>
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      <image:title>Insights - Latent Cluster Modeling – An Intuitive Overview - Make it stand out</image:title>
      <image:caption>Clusters without covariates</image:caption>
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      <image:title>Insights - Latent Cluster Modeling – An Intuitive Overview - Make it stand out</image:title>
      <image:caption>Clusters with estradiol as covariate</image:caption>
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      <image:title>Insights - Latent Cluster Modeling – An Intuitive Overview - Make it stand out</image:title>
      <image:caption>Clusters based on computed variable</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Does your data spark joy?(Else, bury it) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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