I am an advanced analytics professional with nearly 30 years of experience helping organizations make better decisions through rigorous, insight driven primary market research.

My career began at M/A/R/C Research, where I spent eight years as a Marketing Scientist working across a wide range of categories—from OTC healthcare and high technology to service industries such as quick service restaurants and banking. That early experience shaped my ability to adapt analytical approaches to very different business contexts while maintaining methodological discipline.

For the past 21 years, my work has been focused primarily in the life sciences, where I have held senior leadership roles on both the agency and industry sides. These roles include Head of Marketing Science at Genactis and GfK Healthcare (now NIQ), as well as Executive Director of Brand Advanced Analytics at Sumitomo Pharma America. In 2013, I founded Raman Analytics, which I continue to lead, aside from a two year tenure at Sumitomo Pharma America from 2023 to 2025.

My expertise spans the full range of multivariate techniques commonly used in primary market research, with particular depth in choice modeling. I bring strong experimental design and advanced modeling capabilities to address complex strategic and tactical questions, especially where trade offs, positioning, and decision impact are critical.

What distinguishes my approach is a consistent focus on aligning research design with real business objectives. I work closely with clients to balance analytical rigor with practical considerations such as cost, timelines, and decision usefulness—ensuring that insights are not only statistically sound, but also actionable and relevant.