Fractional Support for Agencies
Marketing research agencies operate under relentless pressure. Pharma clients expect flawless execution, timelines are tight, junior analysts are still developing judgment, and every study must be methodologically defensible. A single flawed design can trigger rework, erode margins, or damage a client relationship that took years to build.
Most agencies don’t lack talent — they lack senior methodological bandwidth. Teams are stretched, client demands are rising, and the cost of hiring a full-time methodological leader is often prohibitive.
I support agencies as a Fractional Chief Methodologist, providing the senior oversight, judgment, and analytic stability that agencies need but rarely have in-house. My role blends strategic leadership with hands-on methodological craft, ensuring that the 10–20% of decisions where expert judgment materially changes outcomes are handled with rigor.
Agencies bring me in to strengthen study design, protect client credibility, reduce rework, mentor junior analysts, and provide senior presence in client conversations — all without adding full-time headcount.
RISK REDUCTION
MARGIN PROTECTION
CAPABILITY ENHANCEMENT
Advisory Access
A lightweight layer of senior judgment that keeps projects on track and prevents avoidable mistakes.
Review of 1–2 study designs per month
1–2 strategic calls for design, interpretation, or client prep
Asynchronous input on methodological decisions
Light review of toplines or vendor deliverables
Ideal for boutique agencies or teams needing senior oversight without ongoing involvement.
Tiered Support for Agencies
Embedded Oversight
A deeper partnership that stabilizes your pipeline and strengthens your team’s capability.
Weekly touchpoints for design review, troubleshooting, or client prep
Review of 3–4 study designs per month
Light review of outputs and toplines
Mentoring for 1–2 junior analysts
Input on modeling choices and defensibility
Ideal for agencies with active pharma pipelines and developing analysts who need guidance.
Fractional Leadership
A part-time head of marketing science who elevates your entire analytic function.
Strategic planning and quarterly pipeline shaping
Oversight of all analytics work
Review of 6–10 study designs per month
1–2 strategic presentations per month (internal or client-facing)
Targeted hands-on modeling for high-stakes problems
Ideal for boutique agencies or teams needing senior oversight without ongoing involvement.
Optional Add-ons for Agencies
High-impact extensions
Complex modeling
Simulators and other client-friendly tools
Training Seminars
Roll-Forward Policy
Unused capacity rolls forward for 30 days. Capacity refers to the study design reviews, strategic touchpoints, or senior oversight interactions included in your tier. This ensures you always receive the full value of your monthly engagement without shifting to an hourly model. Roll-forward capacity is capped at one month to maintain balance and ensure high-quality oversight