Marketing Sciences / Advanced Analytics
My name is Shiv Raman. I am a Marketing Sciences / Advanced Analytics professional with over 25 years experience in the design and execution of complex primary market research analysis.
I started my career at M/A/R/C Research in 1996, where I worked for 8 years on projects in every category imaginable – salty snacks to telecom and everything in between. I have been working in the pharmaceutical market research industry since 2004. I spent 8 years as head of Marketing Sciences for large, multinational market research agencies such as GfK.
My skills include the full range of multivariate analytics typically used in primary market research such as choice and conjoint modeling and latent class segmentation. I have specific expertise in choice modeling with experimental design and modeling know-how to address problems of any complexity.
Give us a call! We will be the in-house analytics team you never had or wished you had: top-notch, responsive, great with clients and most importantly…fun to work with!