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White Papers


Overview of Choice Modeling

The following paper appeared in the January 2008 issue of Product Management Today and presents an easy-to understand overview of choice methods in pharmaceutical product development.


Modeling Multiple Market Events

The following paper appeared in the August 2008 issue of Topline e-newsletter published by GfK Health. It presents a framework for estimating new product potential in dynamic markets characterized by multiple new entrants. Complexity is handled by analytically linking a partial-profile design with an allocation-based choice exercise over a limited number of scenarios . The advantage of the approach is its ability to accommodate very complex research objectives while being respondent-friendly and sample efficient.